Who are we?
We’re a brother and sister business with a shared mission:
To create high-quality men’s underwear and socks that not only offer unbeatable comfort and sleek design but have an underlying ethos of sustainability and supporting men in all aspects of life.
At BSCO, we believe that looking after yourself goes beyond physical appearance - it’s about looking after your mind, body and the environment.
Our Story
BSCO was born out of a desire to provide men with products that help them feel good, inside and out. We noticed that while comfort and style were often prioritized, awareness around sustainability, as well as men’s wellbeing as a whole was frequently overlooked in the everyday essentials market.
So, we set out to change that.
We wanted to create a brand that not only delivers on premium, sustainable materials but also promotes mental health awareness. We understand that feeling good in what you wear can boost your confidence, and by supporting men in all aspects, we hope to inspire positive change. That’s why every product we make is designed with the intention to uplift and support, whether it's through thoughtful design or giving back to mental health initiatives.
What drives us?
Sustainability is integral to everything we do at BSCO. From the eco-friendly fabrics we choose to the packaging we use, we are committed to making a positive impact on the planet. Our underwear is crafted from bamboo and modal fabrics, two of the most sustainable materials available. Bamboo is naturally soft, moisture-wicking, and hypoallergenic, while modal is a silky, biodegradable fabric made from sustainably sourced beechwood. Both materials are gentle on the skin and the environment, providing the perfect balance of comfort and sustainability.
We also prioritize using recyclable and plastic-free packaging to minimize waste and reduce our environmental footprint. With BSCO, comfort doesn’t come at the expense of the planet, and style doesn’t have to mean sacrificing sustainability. We believe you can make a conscious choice, without compromising on quality.
Supporting Men’s Mental Health
Almost all of us have a man in our life that struggles with their mental health. Too often, men are told to keep their struggles to themselves, and the stigma surrounding mental health keeps them from seeking help. At BSCO we’re changing that narrative. We believe in creating a space where mental well-being is prioritized and openly discussed.
That’s why we are proud to donate 5% of all sales to organizations and initiatives focused on supporting men. These funds will help raise awareness, to break the stigma and offer resources for men in need. We believe that self-care includes taking care of your mind, and we're dedicated to helping men seek the support they deserve.
Why choose us
Sleek, Timeless Design
Our designs are built around the idea that less is more. With minimalist, modern cuts and subtle, elegant details, we offer sleek, functional products that work seamlessly into every part of your day. Whether you’re starting your morning with confidence or winding down in comfort, our underwear and socks are designed to make you feel good from the inside out.
What Sets Us Apart?
At BSCO we combine the essentials of comfort, style, and sustainability with a true commitment to mental health advocacy. We believe that when men feel good in what they wear, they can feel better about themselves as a whole. Our goal is to provide you with underwear and socks that not only support your daily needs but also help create positive change for men’s mental health, all while caring for the planet.
Thank you for choosing BSCO. Together, we can look good,
feel good, and make a difference—one pair at a time.
Feel good. Look good. Do good.
OUR MEN'S MENTAL HEALTH INITATIVE
At BSCO, we're dedicated to supporting men's mental health. Men represent over 75% of all suicide-related deaths, and societal stigma often prevents them from seeking help. To do our part, we're donating 5% of our sales to men's mental health initiatives, helping to break the silence, reduce stigma, and provide vital support for those in need. Together, we can create a future where mental wellbeing is prioritized for everyone.
Wear comfort. Share support.
Shop BSCO and make a
difference.
OUR MEN'S MENTAL HEALTH INITATIVE
At BSCO, we're dedicated to supporting men's mental health. Men represent over 75% of all suicide-related deaths, and societal stigma often prevents them from seeking help. To do our part, we're donating 5% of our sales to men's mental health initiatives, helping to break the silence, reduce stigma, and provide vital support for those in need. Together, we can create a future where mental wellbeing is prioritized for everyone.
Wear comfort. Share support.
Shop BSCO and make a
difference.