had to buy more after receiving my first pair
bloody comfortable , so comfy I bought more. great fit and feels awesome
So comfy great support where I need it most
5-star rated
Stop Wearing
Plastic.
You wouldn't wrap your head in a plastic
bag during a workout.
Stop doing it to your junk.
Experience high-performance
natural underwear designed
for proper health, fertility
and maximum durability.
The Performance Game is Rigged.
We didn't just build a better base layer, we built a necessary one. The industry sells you heat-trapping polyester rebranded as "performance." We built BSCO to challenge that lie.
Your health and fertility are non-negotiable assets. We use the best natural materials to deliver constant airflow, superior support, and zero friction, so you can focus on hitting your next goal, not managing discomfort.
We protect the foundation of your performance.
Follow us on Instagram
Check out the BSCO Instagram page for updates on what we're up to!
From the Rack to the Boardroom.
Your routine doesn’t stop, and neither should your gear.
Our crew socks are built for high-impact training, while our business range provides a clean, professional look without the synthetic sweat.
High-grade cotton architecture designed for the man who demands comfort and durability in every step.
Our Men's Health Initiative
At BSCO, we're dedicated to supporting men's mental health. Men represent over 75% of all suicide-related deaths, and societal stigma often prevents them from seeking help. To do our part, we're donating 5% of our profits to men's mental health initiatives, helping to break the silence, reduce stigma, and provide vital support for those in need. Together, we can create a future where mental wellbeing is prioritised for everyone.
Wear comfort. Share support.
Shop BSCO and make a
difference.
Our Men's Health Initiative
At BSCO, we're dedicated to supporting men's mental health. Men represent over 75% of all suicide-related deaths, and societal stigma often prevents them from seeking help. To do our part, we're donating 5% of our profits to men's mental health initiatives, helping to break the silence, reduce stigma, and provide vital support for those in need. Together, we can create a future where mental wellbeing is prioritised for everyone.
Wear comfort. Share support.
Shop BSCO and make a
difference.
